Parallel Profits New Marketing Age There is no doubt that the rapid development of means of social communication and modern technology has lost advertisers and advertising agencies their balance and the concept of advertising forever!
It’s enough to know that adults in the United States spend about 25 percent of their day on mobile devices, which certainly affects advertising channels and their selection mechanism.
Parallel Profits New Marketing Age
In a new study from Harvard University, it was found that the percentage of television ads on television dropped significantly from 97 percent in the early 1990s to 20 percent now. It’s scary is not it!
Watching the ad on the mobile phone has become the basis of admiration and rejection turned into just a click of a button.
The chain of values in traditional marketing, in which each party is responsible for a clear task and this includes (advertising agency-media publisher-marketer) has begun to change.
In the new age of Parallel Profits marketing, the customer has become at the heart of the process, and he defines the channels that he follows and where he can be found by the marketer. Therefore, marketers have to deal with smarter and more professional methods. From here I grow my marketers and advertising companies the importance of developing themselves and their plans to meet the new trend. What we can call the direct approach to the customer has emerged. This process has shortened the effort and time to reach the client, but the options open to the client have made the issue even more complicated.
Parallel Profits Media companies have to create new marketing products and rethink dissemination and distribution strategies and make better use of data.
The Parallel Profits marketers develop the capabilities that adapt to the complexity of the new mission to attract and retain customers.
Here, we take a more detailed picture of the study results from marketers, media, publishers or even advertising agencies and marketing service providers.
First Parallel Profits Marketers
You have the means to communicate millions of potential customers but communicating with them is puzzling!
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What content has aroused their interest, is there a much watched video? Whether the article liked it all determines what content attracts the attention and participation of followers. Sometimes, simple information before communicating with the customer directly makes you able to get more information and use it to your advantage. This is what actually happens even with companies that have benefited from easy customer contact and this has often been the secret of success.
Parallel Profits Create an experience for your brand
See the giants on social media means their ads are often goal-specific and offer a unique experience to their customers with an interest that each activity they do is complementary to the other. The points of convergence with the customer all work with one goal and reach the same message. Thus, images, audio, video presentations, etc. seek to communicate the same message and do not work in isolation. So the first important step in this context is to identify the point of the Parallel Profits client’s experience and then focus more on it and invest it.
Revenue from ads
Priority should be given to investments that achieve the best return. To do this effectively, companies must develop a portfolio improvement approach that can help shape and shape their marketing decisions. The famous Coca-Cola company is pursuing an approach that focuses 70 percent of resources (eg, time, energy, effort, or money) on “proven and real” investments with a history of work; 20 percent on expanding experimental investments; Percent on really new endeavors. Marketers will need to develop their own approaches based on factors such as the original investment budget, industry, size of the organization and business objectives.
Not all measurements are correct, but caution must be taken. Marketers should proactively ask their partners about transparency and build a systematic review process. According to a 2018 Google study, 56% of the digital ads that are displayed are not seen by visitors. The lack of confidence in the new digital intermediaries seems to have spread to long-standing partners.
What about the role of media and publishers?
That their role in the new advertising system is to maintain the relationship and consolidate it with marketers by developing three capabilities
Innovation of advertising materials
Their experience in creating advertising material is undeniable, companies such as CNBC have established global advertising agencies, buzzfeed created in content design for brands.
So what’s the problem? Many media companies have not yet figured out how to produce local ads in cost-effective sizes that would allow them to expand their reach.
Solution is the development and speed of reply and the establishment of special sections to keep up with the study of modern applications and linking them to advertising content
Distribution of advertising content
The most popular communication companies are Facebook, YouTube and Instagram
However, some marketers still advertise on their own sites because there is no agreement on the distribution of advertising profits between large companies and private sites. The agreement and the equation of distribution of profits will contribute to the spread of advertising content between the channels of advertising without concern.
To ensure access to customers, the media must play an important role in identifying its followers. The concept of market segmentation has become dependent on many factors such as interests (music, sports) and others. Thus creating content to taste and interest Advertising agencies are the most affected by the new advertising system
It should have a clear and specific concept within the advertising system
Intellectual property of the content:
Because of its ability to attract strong elements of the stadium, it can build the capacity to acquire a business partner and create an intellectual property brand and can also invest in creating a database that helps marketers to study customers. Example Amazon Corp. has the largest customer database and helps marketers choose their own slide.
The role of agencies is transformed into strategic consulting that helps customers overcome the difficult market and set the course of marketing eg creating an integrated brand experience
Experience and innovation:
Because of the demand for everything new in the world of technology, marketers have become demanding new innovations that are suitable for rapid development. Here lies the role of agencies in devising and analyzing new technologies and testing tools.
The winner of the new Parallel Profits advertising era who can keep abreast of the technology and develop himself and his mentality to suit the mentality of the generation means of communication.