A digital marketing platform can be a handy tool when it comes to managing your brand or business’s online presence. That’s why both pro and beginner marketers alike are always on the search for the most affordable, user-friendly, and effective tool on the market.
Whether you’re looking to start with your first digital marketing platform or are thinking of making the switch to a more suitable tool, we’ve got your back. In this article, we’ll explore our top online marketing tools for boosting your audience engagement and enhancing your brand’s online presence.
Top Features to Look for in an Online Marketing Tool
To get a better idea of the best online marketing tool for your business, we’ll break down the top features to look for and how they can help take your social media marketing to the next level:
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Content creation
Whether you’re a pro or a beginner designer, you’ll know the importance of a user-friendly content creation tool. This usually comes in the form of a drag-and-drop editor and an extensive library of free-to-use templates to help you create social media content more creatively and efficiently.
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Email marketing
An online marketing tool isn’t limited to simple social media management. In fact, an effective marketing platform can also double as an email marketing tool that can help you come up with effective promotional campaigns and generate leads.
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Performance reports
Reviewing your analytics and insights is a great way to ensure that your digital marketing strategy is taking effect. That way, you can easily distinguish which strategies work from those that don’t.
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Social media management
Whether it’s scheduling posts in advance or managing audience engagement, social media management features are essential to building your online presence. The best part? You can have a centralized dashboard for managing all of your social media pages at once.
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AI tools
With the various advancements in technology, AI-powered tools are now commonly found in most digital marketing tools. Whether it’s an automated caption writer for posts or a one-click background removing tool, it helps to have handy AI-powered features for managing your digital marketing.
The Best Online Marketing Software: A Quick Guide
For an easy guide on the different digital marketing software, we’ve prepared a quick summary table below:
| Later | HubSpot | Canva | Adobe Express | PosterMyWall | |
| Use case | Heavy visual content | Advanced marketing features with in-depth analytics | Simple designs and basic social media scheduling | Various content creation needs | User-friendly digital marketing with social media management and content creation |
| Learning curve | Moderate to High | High | Minimal | Minimal | No learning curve, highly recommended for beginners, small businesses, and entrepreneurs |
| Best for | Influencers and social media managers | Professional marketers and large teams | Individual creators and beginner designers | Individual creators and marketers | Entrepreneurs, small businesses, and beginner marketers |
The Most User-Friendly Online Marketing Tools for Entrepreneurs
Below, we’ll take a more in-depth look at the different digital marketing tools for entrepreneurs, along with their key features and pricing plans:
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Later
Later is a social media management tool that helps users with scheduling, creating, and managing visual-heavy content online. While the tool also has built-in management features for other platforms, it mainly offers features tailored for Instagram profiles and pages.
Key features
- Bulk scheduling for social media posts
- AI tools for hashtag and caption suggestions
- Link in Bio for external links
- Collect tools for saving content from Instagram
Pricing per month
- Free
- Starter ($25)
- Growth ($50)
- Scale ($110)
Why we recommend it
While not the most comprehensive or advanced marketing tool online, Later is a great choice for users who prioritize visual-heavy social media content on platforms like Instagram. Due to features like its Visual Planner, Later can help users preview posts in advance before publishing.
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HubSpot
HubSpot is another digital marketing tool known for its comprehensive CRM features and wide variety of marketing channels. In particular, HubSpot excels in its capacity to handle multiple brands and clients all from one centralized dashboard.
Key features
- Smart CRM for unifying customer data, teams, and tech stacks
- Service Hub for AI-powered customer service
- Content Hub for creating and managing content
Pricing per month
- Free
- Starter ($15)
- Professional ($890)
- Enterprise ($3,600)
Why we recommend it
Due to its various marketing, sales, and customer service channels, HubSpot is a great pick for businesses and agencies managing brands across a wide variety of platforms.
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Canva
Canva is an online design platform popular for its user-friendly drag-and-drop editor. With Canva, users can create a wide variety of design types, from infographics to brand designs.
Key features
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- Design templates for presentations, posters, and videos
- Photo and video editing
- Team collaboration for working on designs
- Direct publishing to social media
Pricing per month
- Free
- Pro ($15)
Why we recommend it
While Canva may not be the most comprehensive digital marketing tool, it can be a good choice for individual creators or social media managers looking for a quick and easy tool for content creation and basic social media management.
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Adobe Express
Adobe Express is part of the Adobe Creative Cloud Suite and is often cited to be a simpler version of Photoshop. In terms of functionality, however, Adobe Express is much more similar to Canva’s drag-and-drop editing interface.
Key features
- Generative AI, including text-to-image and object removal
- Adobe Stock photos, videos, and other design elements
- Content Scheduling for social media platforms
Pricing per month
- Free
- Premium ($9.99)
- Teams ($7.99/user)
Why we recommend it
Adobe Express is a user-friendly content creation tool that can be easily used by most users regardless of experience. While it may be lacking in terms of marketing features, Adobe Express may be sufficient for users who prioritize content creation.
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PosterMyWall
While most users might be familiar with it for its extensive library of free and customizable templates, PosterMyWall also offers social media management and marketing features that are beginner-friendly and accessible for most types of users.
Key features
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- AI writer for generating post captions
- Drag-and-drop editor for user-friendly content creation
- 2M+ design templates for various niches
- 4,570+ email templates for effective campaigns
Pricing per month
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why we recommend it
PosterMyWall is an all-in-one digital marketing platform that offers the most common marketing tools, minus the pricey subscription plans and complicated features. With PosterMyWall, users can easily create a wide variety of on-brand content and even run email marketing campaigns with ease.
Which is the Most Recommended Digital Marketing Tool for Small Businesses and Entrepreneurs?
If you’re an entrepreneur or small business looking for a cost-efficient yet highly versatile digital marketing tool, we highly recommend checking out PosterMyWall. Not only does the platform offer beginner-friendly features, but it’s also packed with the most widely used tools for social media management, marketing, and content creation.
Not sure where to start? Check out PosterMyWall’s extensive library of free-to-use social media templates and get started designing your own professional-looking visual content today.
Level-Up Your Online Marketing Strategy
Whoever said that an effective marketing strategy has to be expensive or complicated? By leveraging the right digital marketing tool, you can come up with an effective marketing strategy that can help improve your workflow as your online presence grows.
From automated scheduling to content creation, check out these tools today and level up your brand’s marketing plan. With the right strategy and tool, you can optimize your online presence with ease.
