In the world of retail, foot traffic is everything. If there aren’t people walking through your doors, you can’t expect to make any sales. The problem is that retail stores today have more competition than ever before. Not only are they competing with other nearby stores, but there are also an endless amount of online stores and eCommerce sites competing for your customers.
This begs the question, how can you get ahead? You’d be forgiven for thinking that online stores have the edge with convenience, but there are plenty of ways that you can stay ahead with your retail space. So, with this in mind, here are 5 ways to get more people to visit your retail store.
1. Make a great first Impression
Just like with people, the first impression of your store counts. This is why you need to ensure that your is as clean and well presented as possible. One of the most effective steps you can take to achieve this is by hiring a facilities management company. They will provide highly trained staff who will clean your retail store from top to bottom to prevent the build-up of dirt and grime. This regular maintenance will ensure that your store is always as clean as possible, which is always inviting to customers walking past. Furthermore, these companies provide other services such as security personnel and CCTV to protect your business from theft and other anti-social behaviour.
Next, ensure that your staff continuously maintains the appearance of your store. For example, if you sell clothing, have someone refolding garments and replacing them on rails from the fitting rooms.
2. Focus on Customer Experience
What online stores and apps may offer in terms of convenience, they lack in real experience. A retail space offers you the opportunity to do more than simply sell goods. You are able to create a unique atmosphere that gives every customer an authentic experience.
You can achieve this through several simple methods such as your choice of music or lighting. Alternatively, you can it one step further by using a unique layout of your store or offering experiences that customers can only get in store such as personal shopping.
3. Hold in-store events
Another great way to attract customers to your store is by hosting exclusive in-store events. The types of events that you can do are only limited by your creativity. If you’re short on ideas though, a great place to start is with launches for new lines or products, or by hosting VIP sales events. Customers enter a draw to win a ticket to attend a shut-in where they get special access to discounts and products.
4. Promote your store
Believe it or not, simply having your doors open is not enough to attract customers. The most recognizable brands on Earth, like McDonald’s and Coke, still run ads, even though they probably don’t need to. If they are promoting their business, you should be too. If you’re working with a limited budget, social media is a great place to start. With the right strategy, you can be very successful with a limited budget.
5. Use eye-catching signage
This is a simple but effective technique. Invest in great signage that is going to catch people’s eyes and bring them into your store.
So, what are you waiting for? Follow these tips and start driving more traffic to your store today!