How to Choose the Right Communication Tool for Your Business

With the emergence of hybrid work setups and mobile-first communication, there is also the need to choose an optimal communication tool that can be used exclusively for business communication. The features and specifications of an organization depend primarily on how it would be used. One of the factors to remember when choosing an app or software is how it would be used for outreach efforts centered around customers or clients.

In some situations, managers may need a communication channel to conduct live online events like webinars or video conferences where employees can listen but not participate. Management may also require a group chat or video call application to gather employee input.

Ideally, the chosen communication tool must have the following characteristics.

Support for All Types of Communication

The communication tool for business purposes must be able to be used for calls, texts, and sharing multimedia files with a group or an individual. Along with enabling communication, the platform must have a reasonable backup so companies can record and archive text messages. This is crucial since regulators warn companies to regulate emoji use. Another vital feature to consider when choosing a communication tool is its capability to perform call monitoring for compliance and productivity measurement purposes.

Scalable and Reliable for Use Globally by Remote Teams

For those with plans to enforce the use of an official communication tool in the company, it must be widely available worldwide. Apps such as WhatsApp, Facebook Messenger, and Telegram have millions of users worldwide who can seamlessly use them across devices with minimal downtime.

Scalability across the increasing workforce must not be overlooked. Many apps are catching up to record text messages and stay connected with customers and employees.

Proper Documentation and Support

Companies using the communication platform extensively for business purposes must select one with a dedicated support line, text message archiver, and extensive user documentation. These can be used as a reference to perform integrations, access various features, and use the tool to its fullest potential.

Enterprises nowadays must consider different aspects when choosing the right communication platform. This includes investing in a recordkeeping solution that can help comply with regulations, record voice calls, and maintain all instant messaging conversations for the retention period.